(Original date Published January 2,2015)
Anyone who has ever been to an FYE music and video store knows about their whole free subscription for 3 magazines for 2 months. Well, while Christmas shopping this year I decided not to fend off the offer as I usually do and agreed to let them send me People, Cosmo, and Maxim. Just the other day I received my first free issue of Maxim and was shocked when I thumbed through it.
Their January issue consisted of only SIX articles with actual content! Everything else was advertisements! And when I say “articles” I use that term VERY loosely. I couldn’t believe it! I ran and got one of my People (toilet read) issues and compared. Now, of course every magazine needs advertisements to keep them going financially, but to pay $3.99 (if it had not been free) only to be bombarded with mens jewelry, cologne, sports equipment and such, and at a price that I could not in a million years afford was just ridiculous. Face it, Maxim, your readers are not all Kardashians able to afford a $12k watch (“The Astronaut Speedmaster” as advertised on p. 32). As an average, middle class working American, I wanted to dial up the publisher and demand an explanation as to who thought this was fair to their readers. Then, I started thinking. Instead of demanding an explanation from a billion dollar corporation that does not care about our opinions and will never change their system so long as they are making money, why not create our own leisure reading material for the masses, for the Average American? So we present to you, The Average. A blog made by the average man and woman, for the average man and woman. Enjoy!